This week’s beauty launches spotlight the growing overlap between beauty, wellness, fashion, and fandom. Influencer-founded brands continued to shape the market with Olivia Jade Giannulli’s debut makeup line O.Piccola, while SPF innovation remained strong through performance-driven launches from Good Instincts and Outbound. Elsewhere, nostalgia and pop culture collaborations dominated limited editions, from Twilight-inspired fragrance drops and The Boys–themed grooming products to creator-led partnerships spanning hair color, accessories, and fragrance. Meanwhile, brands across skincare, makeup, and haircare leaned further into barrier support, sensory textures, and treatment-focused formulas, with launches from Jones Road, Murad, Medik8, Tower 28, and more. Here’s what recently caught our editorial team's attention.BRAND